Frequently Asked Questions






Questions About Our Financial Services

What is Financial Planning?

Financial planning is a process that you go through to find out where you are now (financially), determine where you want to be in the future, and what strategies you can use in order to get there.

What services does your firm provide?

We provide services to individuals, families, business owners, executives and professionals. These services include:

  • Insurance solutions
  • Investment strategies
  • Retirement and Estate planning
  • Leveraging strategies
  • Benefits & Savings plans
  • Personal & Business Needs Analyses
  • Exit strategies
  • Investment portfolio and insurance coverage – Second opinion
  • Cash and wealth management
  • Charitable giving strategies

What type of clients do you specialize in?

We are happy to serve a wide range of clients, including individuals, families, business owners, executives and professionals, whether they are just starting up or well established; as long as they are ready and willing to move forward.

How hard is it to get access to my invested money if I need it for emergency purposes?

We will structure the investment strategy based on your unique situation and needs and will ensure that you have access to emergency funds, if needed.

How often do you meet with your clients?

During the first year we might meet our clients several times until all chosen strategies have been successfully implemented.

Going forward, we make an effort to meet with our clients at least once a year to review their plan and make changes and/ or additions based on their changing circumstances, if necessary.

What makes your firm unique?

In addition to our accounting and business education and experience and our thoroughness and persistence; not only do we make our clients’ needs and wants our top priority but it is also extremely important to us to educate our clients and others about beneficial strategies that may be available to them.

Also, our firm is unique in providing a holistic analysis approach to Financial Planning that considers the clients’ personal and business circumstances as a whole and covers both the short and long terms as well as exit strategies.

What are you most proud of?

We pride ourselves in our ability to provide peace of mind, security and stability to our clients.
Our clients enjoy a great sense of relief, dignity and pride as we work with them to build and secure their financial future.

What kind of strategies are you able to offer?

We offer tax efficient strategies that are chosen based on your unique situation and in accordance with your long term plan.

What is your investment approach?

We determine any investment strategy together with you, based on your unique situation, your current and long term plan and goals and your risk tolerance. We will never implement a strategy that you are not comfortable with.

Why should I use your firm’s services?

We are extremely devoted to our clients. Meeting their needs is always our first priority.We are exceptional listeners and building upon our extensive knowledge and experience; we are able to provide our clients with a selection of detailed comprehensive solutions that fit their unique situation in the present and future.

What do you do in order to keep my personal and Financial information confidential?

We adhere to the highest professional and compliance standards in terms of record collection and keeping and we will never share your information without your express consent.

What is your process?

First, we clarify your present situation and identify your financial and personal goals and objectives.

Then we determine your financial challenges and / or opportunities.
Once we receive all requested information from you, we conduct our analysis and share our recommendations and alternative solutions.

Once we have decided, together, about a chosen course of action; we implement the appropriate strategies to achieve your goals.

Going forward, we make sure to review and update your plan periodically as necessary.

Is it true that Financial services are only for the super rich?

We believe that everyone should have access to professional financial advice and we don’t require a minimum investment amount.

We also believe that with the help and support of a professional, it is more likely that people would be able to accumulate more wealth and end up further ahead financially, utilizing such expertise.

Do you charge for your services?

We provide Personal Needs Analyses at no cost upon request.
We also offer Financial and Business Needs Analyses for a nominal fee.

Are you affiliated with any particular firm, mutual fund company or insurer?

No. We are independent and able to offer a wide range of strategies and products.

I’m in my 30’s, married and have two young children. We started a new business recently. How can we ensure that we set the right financial priorities between our business and personal lives?

We will review your specific situation and resources and create a plan that will ensure, among other things, that your current and future earnings are well protected and allocated in a tax efficient way. We will monitor and adjust the plan as needed.

I’m in my 40’s and have a growing family. How can I protect and preserve our lifestyle?

There are different ways that we can help you protect and grow your accumulating assets in order to ensure that you and your family are able to preserve your lifestyle despite potentially tragic events such as critical illness or death.

I’m in my 50’s and own a company. How can I invest excess funds I accumulated in my company and be able to effectively transfer them to my estate?

We utilize strategies that allow you to distribute locked-in surplus to shareholders or your estate in a tax efficient way, which may result in tax savings of thousands of dollars.

I’m in my 60’s. How can I invest my accumulated savings with minimum tax implication?

We offer a variety of options that are tax efficient and either protected or fully guaranteed; hence provide you peace of mind that your savings will not erode over time.

I’m in my 70’s and accumulated some assets. How can I use my assets to receive a reliable income stream?

There are several options that can be used to provide you with a guaranteed income for life and the ability to transfer any remaining capital to your beneficiaries upon your death.

How can I avoid losing money in the stock market?

We offer strategies that ensure that your funds are protected or fully guaranteed, while providing you with reasonable returns. 

I have some investments in the market but I am concerned with the market’s volatility. Do you offer any safe investments that earn more than a GIC?

We offer a number of investment strategies that are quite similar to investing in mutual funds but offer added protection. These can be as safe as a GIC or a bit more aggressive in order to enhance your investments’ growth. In any case they often provide a return that is likely higher than the typical GIC’s return.

I am approaching retirement. What options do I have to ensure a secured income during my retirement?

We offer several strategies that will guarantee your income for life, taking advantage of market upturns in order to increase your future income payments, while ensuring they will never decrease.

I have fully contributed to my RRSP’s and TFSA’s. How can I invest my excess funds in a tax efficient way?

We offer plans which ensure that your excess funds grow in a tax efficient manner and allow you to either leave behind a legacy or to supplement your retirement income.

I’m a business owner. How can I have critical illness insurance and at the same time put money aside for the future?

We offer a unique plan for business owners and key employees in the company that combines critical illness coverage with an investment component. One of the benefits of this plan is that at the end of the term, if the insured remains in good health, they may receive 100% of the paid premiums tax free, giving them a head-start on their retirement savings, while protecting them in the interim.

I am a business owner. How can I use my company’s excess earnings to generate additional tax efficient income?

We offer a unique tax efficient strategy that (unlike, GIC for example, which generates rather low income that is heavily taxed under the corporation) significantly increases your net income, while potentially preserving your assets for your heirs.

I own my company and have plans to expand my business. How can I utilize funds I currently spend in order to finance my expansion?

We offer a unique strategy that is designed to utilize the premiums that are paid into your life insurance policy to facilitate a loan, subject to financial approval, that can be immediately used to support your expansion plans in a tax efficient way.

I have a valuable employee/ executive in my company. How can I protect my company in case this key person is unable to continue working?

We offer a few strategies that will protect your company from the potential losses that may occur by a sudden passing or disability of a key person in your company.

What is the difference between mortgage insurance and life insurance?

Mortgage insurance is simply a term life insurance policy that is designed to cover your mortgage if you die during the term. It protects the lender or investor and not the home owner.Life insurance can also be a term life insurance policy; however it is paid to your beneficiaries, who then have options as to how to deal with the mortgage.Life insurance is clearly a more beneficial option for homeowners.

What is the difference between Term life Insurance and Permanent life insurance? How do I know when it is best to use Permanent life insurance and when I should use Term life insurance?

Temporary or term insurance should be used when the insurance need is for a definite period of time, like coverage for a mortgage, for example, and it will expire at the end of the term.

Permanent insurance is something that you ‘own’ – your investment will not go to waste and will not expire. Someone will collect these funds (i.e. your beneficiaries), therefore it is a question of when not whether it will be collected.

Permanent insurance, while it may cost more up front, most often provides you with the best value for your invested dollars. 

I have some funds to invest. Should I invest in TFSA or in RRSP?

This is a question of tax savings and when you would like to access your funds.

If you want to save for retirement, and are earning a significant income, an RRSP is likely the better option. If you wish to save to buy a car in the next 5 years, a TFSA is likely the better option. 

We are happy to discuss your specific situation and find the solution that best fits your current needs and future plans.

How can I get a guaranteed income from my investments?

There are several strategies that can be put in place based on your specific situation and goals that will allow you to receive a predetermined income from your investment either for life or for a certain time frame of your choosing.

I am a bit nervous when the market takes a dip. What do you suggest investors do during economic downturns?

In most cases, we recommend clients do absolutely nothing during these volatile times.  We would already have taken the necessary precautions in regards to your portfolio, to ensure that your funds are invested in accordance with your risk tolerance.

In some cases we might actually encourage investors to increase their position (make additional investments), while the market is down, purchasing these investments at a discount in order to increase their potential profits when the market is up again.

Is financial planning going to be a lot of work for me?

Most of the work is ours… asking the right questions, gathering the relevant information, conducting our analysis,  coming up with recommended suitable strategies, implementing them, answering all your questions, providing ongoing support as necessary, managing your affairs, reassessing your changing circumstances and making relevant adjustments and much more.

You just need to provide us with the relevant information and answer a few questions, and we hope to do most of the heavy lifting. 

How do I know whether I have sufficient insurance coverage and whether I need other types of coverage?

We review what you currently have as well as your needs and goals during our information collection phase and will give you our recommendations regarding additional coverage, if required, based on our analysis.

I would like to start investing. What can I do if I don’t have enough funds at the moment?

You can often start with as low as $50 per month. You will be amazed how the money grows over time and you might be able to increase your investment amount later on.

The important thing is to develop the habit and we can assist you with cash management and create a workable budget that will help you get started.

It’s easier than you might think!

When should I start looking into financial planning?

In our opinion, financial planning is a process that should start even before you start generating any kind of income. Our financial habits take root quite early and we want to ensure that these are good ones.

Financial planning is not just about investing; it’s about creating and preserving your desired lifestyle and that of your loved ones. Clearly articulating and planning your financial goals, significantly enhances your chances for success. These plans should evolve over time and grow as you do.

I have been to several financial firms and did not get a clear understanding. Is it always such a complicated process?

No. We do our best to make it easy and simple.
We sit down with our clients and walk them through the process.
We use easy to understand language, thoroughly explain the different strategies and answer any question they might have.
We won’t move forward before they fully understand the implications of the chosen strategy in the short and long term.

How can you help me if I already have a financial advisor?

We are happy that you have an advisor! So many people don’t and we believe that you can get much further ahead, having professional financial guidance.

We are always happy to offer a second opinion after analyzing your specific situation. We have access to a variety of unique financial strategies and would be happy to share these with you.

There are many financial firms in the market place. Why should I choose your firm?

We focus on creating short and long term strategy rather than selling a specific product because we believe that this is the only way to ensure that clients’ interests are well protected.

We offer a wide variety of options to choose from and take the time to educate clients about available strategies based on their unique situation and our analysis. We make sure to answer any question they might have so they fully understand the implications of their decisions.

Our first priority is our clients’ needs and well being in the present and future and we utilize our accounting, business and financial background, education and experience, in order to create a holistic strategy that considers the client’s business and personal situation and goals.

I would like to start investing but not sure that I am ready to work with a Financial Advisor. What should I do?

In our opinion, investing should be started as early as possible because not only it will help you acquire the habit but you will also be able to enjoy the benefits of compound interest. This means that even if you invest for a short period of time and stop – if you started early – your money will continue to grow as you age.

Working with us; you would be able to improve your cash management skills (which can often be done through just a few minor adjustments); something that will allow you to increase your cash assets, therefore generate not only additional investments but also some peace of mind.

I heard some bad stories... What can I do if I’m nervous about working with a financial advisor?

We believe that everyone should work with a financial advisor because they can help you grow and protect your assets and provide for a much better retirement.

Money is a very sensitive issue for many people and you need to work with someone you trust.

We advise, counsel, educate and support our clients. We offer strategies and solutions that you may have never heard about and we will be with you every step of the way until you have all your questions answered and the relevant strategies are fully implemented.

This is who we are and what we do.

Why did you start this business?

We realized that there is an overwhelming need for good comprehensive Financial and Business strategy in the marketplace. We take pride in what we do and in our ability to make a positive change in the life of others through education, support and customized Business & Financial solutions and that is why we started our business. 

What are your core values?

We believe in Integrity first and foremost. Our clients have come to appreciate our honest and transparent approach in conducting our business. We are extremely diligent, constantly strive for excellence and fiercely loyal to our clients.  

The Financial arena is constantly evolving. How do you stay up to date?

We are constantly learning by attending webinars, seminars and educational events. We are required to take professional courses and we always stay on top of relevant events and developments in the market place. We are continually looking for new ideas and strategies and believe that our accreditation in the accounting field adds significant value to our clients.